Asia has been attracting the attention of Polish entrepreneurs for years—but there's a long way to go between interest and real success in these markets. This is precisely what we want to discuss during the Business Forum.

This event is for those considering expansion, already operating in Asia, or simply wanting to understand what this direction looks like in practice—without theory, but with concrete examples and the experience of people who actually do business there.

Entrepreneurs, experts, and representatives of export support institutions will gather on-site. We will focus on what works, what doesn't, and where the opportunities actually exist today—from Central Asia, through the Asia-Pacific region, to the Japanese market and the context of the Expo.

The program includes:

• Central Asia—how to enter the market without getting lost in the legal and logistical realities
• Asia-Pacific—destinations that are still underestimated
• Expo & Export—whether and how the Expo translates into real-world business relationships

In addition to the panels, there will also be a pitching session for regional companies and a space for conversations—because networking is often the most rewarding.

This is a good opportunity to:

• confront your ideas with practice,
• make new contacts,
• and see what expansion into Asia looks like from the inside.